Ezoic Vs Adsense: Is Ezoic Better Than AdSense?

If you’re a website owner or blogger looking to monetize your site you’ve probably come across two popular options: Ezoic and AdSense. Both platforms allow publishers to earn money from ads but which one is better for you? Ezoic Vs Adsense Let’s break down the differences, earning potential and other factors to see is Ezoic better than AdSense?

What’s the difference between Ezoic and AdSense?

Ezoic and AdSense are both ad platforms but they’re very different in their approach and features:

Google AdSense

• • Easier Setup: AdSense is easy to implement with minimal technical requirements.

• • Direct Ads: It serves ads based on Google’s algorithm and your site’s content.

• • Revenue Model: AdSense pays per click (PPC) with some earnings from impressions.

• • Control: Limited ad placement and format control.

Ezoic

• • AI-Driven Optimization: Ezoic uses AI to test different ad placements, sizes and formats to maximize revenue.

• • Revenue Model: Ezoic pays for both clicks and impressions (CPM) suitable for high traffic sites.

• • More Features: Has analytics, site speed tools and ad customization.

• • More Work: Requires more setup including DNS integration and Ezoic’s policies.

Comparison Between Ezoic and AdSense

Ezoic vs AdSense: Pros and Cons

Google AdSense

✅ Pros:

1. Easy to Start: Simple setup with minimal requirements; great for beginners.

2. Fast Approval: Typically quicker approval process compared to Ezoic.

3. No Traffic Requirement: You can use AdSense even if you have low traffic.

4. Direct Google Integration: Managed by Google, offering stable ad delivery and brand trust.

5. Minimal Learning Curve: Easy to manage with basic customization options.

❌ Cons:

1. Lower Revenue: RPM (Revenue per 1000 views) is usually lower than Ezoic.

2. Limited Optimization: Doesn’t automatically test different ad placements or layouts.

3. Basic Analytics: Limited insights into ad performance and user behavior.

4. Less Control: Fewer advanced settings and customizations compared to Ezoic.

5. No AI Optimization: Does not use machine learning to improve ad revenue.

Ezoic

✅ Pros:

1. Higher Revenue Potential: Uses AI and machine learning to optimize ad placements for better RPMs.

2. Advanced Testing: Multivariate testing of layouts and ad positions increases earnings over time.

3. Detailed Analytics: Powerful Big Data Analytics dashboard for in-depth revenue and user insights.

4. Ad Mediation: Competes AdSense against other networks to increase earnings.

5. Site Speed Tools: Offers free tools like Leap to improve site performance.

6. Video Monetization: Allows publishers to upload and monetize videos easily.

❌ Cons:

1. Learning Curve: More complex dashboard and settings; not ideal for total beginners.

2. Traffic Requirement: Some features (like full monetization) may require minimum traffic (e.g. 10K/month).

3. Slower Site Without Optimization: Poor configuration may result in slower loading times.

4. Approval Can Be Stricter: More checks and guidelines to get approved.

5. Revenue Fluctuation: AI testing might lower revenue temporarily before optimizing.

Which One Should You Choose?

• Choose AdSense if:

  • You’re a beginner.

  • Your site has less than 10,000 monthly visitors.

  • You want a simple, set-it-and-forget-it solution.

• Choose Ezoic if:

  • You’re getting 10,000+ visitors/month (or use Access Now program for lower traffic).

  • You’re willing to test and optimize for maximum earnings.

  • You want in-depth analytics and more control over monetization.

Ezoic vs AdSense Earnings

Earnings is a big factor when comparing Ezoic and AdSense.

• • AdSense Earnings: AdSense pays less for sites with medium traffic. Average is $0.25 to $3 per 1,000 views depending on niche and location.

• • Ezoic Earnings: Ezoic can increase earnings by a lot with AI optimization. Many users earn $5 to $15 per 1,000 views, some niches more.

The big advantage of Ezoic is it can test and optimize ads and that leads to higher earnings over time. But results vary depending on site quality, traffic and audience demographics.

Which Is Better for Beginners: is Ezoic better than AdSense?

AdSense for Beginners

• • Ease of Use: AdSense is easy to use for those new to website monetization.

• • Approval Process: Simple as long as your site meets Google’s policies.

• • No Minimum Traffic Requirement: Small sites can start earning with AdSense.

Ezoic for Beginners

• • Steeper Learning Curve: Ezoic’s features and setup is complex for beginners.

• • Traffic Requirement: 10,000 monthly pageviews unless you’re using their Access Now program.

• • Higher Earnings Potential: Despite the complexity, beginners with enough traffic can earn more with Ezoic.

For absolute beginners, AdSense is a better starting point. As your site grows, transitioning to Ezoic can unlock higher earnings.

What’s Better Than AdSense?

Several alternatives to AdSense offer competitive or better monetization:

1. 1. Ezoic: As mentioned, its AI optimization and higher CPMs make it a good one.

1. 1. Mediavine: For sites with over 50,000 monthly sessions, Mediavine has great RPMs.

1. 1. AdThrive: For premium publishers with 100,000+ monthly pageviews.

1. 1. PropellerAds: Good for sites with global traffic, including push notifications and native ads.

1. 1. Amazon Associates: For content focused sites, affiliate marketing can beat ad revenue.

Each has its own requirements so choose based on your site’s traffic and audience.

Is Ezoic a good alternative to Google AdSense?

Ezoic is not just an alternative to AdSense; it’s an upgrade for many publishers. With advanced optimization tools, higher earning potential and a broader revenue stream Ezoic can beat AdSense for many sites.

But smaller sites or those who don’t want to manage Ezoic’s setup might find AdSense more convenient.

How to Make More Income from Ezoic?

To make more with Ezoic:

1. 1. Enable Premium: If eligible Ezoic Premium gives you access to higher paying ad partners.

1. 1. Optimize Content: High quality engaging content attracts better paying advertisers.

1. 1. Focus on Traffic: Increase pageviews by targeting high volume keywords and creating shareable content.

1. 1. Test Ad Placements: Let Ezoic’s AI test and optimize your ad setups.

1. 1. Use Site Speed Tools: Ezoic’s speed optimization tools improve user experience which can increase ad revenue.

Can I use Ezoic without AdSense?

Yes you can use Ezoic without AdSense. While many publishers use Ezoic with their existing AdSense account, Ezoic has direct partnerships with advertisers so it can operate independently.

Ezoic + Google AdSense

You can use Ezoic and AdSense together. Ezoic works with AdSense to optimize earnings and ensure compliance with both platforms. This can help publishers transition from AdSense to Ezoic.

FAQs

Final Thoughts

In conclusion to the question on is Ezoic better than AdSense, the conclusion can be made that the final decision is determined by the goals a site has set, the traffic it receives and the level of technical knowledge that one possesses. AdSense is ideal for the novice, whereas Ezoic provides the more sophisticated features which are more suited for websites still in their growth phase with potential to earn more money. All in all, review the state of your website right now and where you are planning to take it in order to choose the appropriate platform. You can also learn Can ChatGPT replace google?